The GTM Foundation Pilot | The Zulu Method

CMO/VP Marketing

Startup founder

B2B SaaS go-to-market

I've been exactly where you are

Hiring a CMO is a 4 month $300k gamble. Agencies are invoice & vanity metric machines.

So marketing gets done at midnight, by a founder who'd rather be building. Meanwhile, the board keeps pushing for pipeline. You don't need another tool or more decks, you need a senior operator to fix what's broken and deliver a growth plan. Now.

How your Pilot will run

14 business days. 3 stages. And a real growth plan at the end.

Not a report you read then file away. Your foundation rebuilt, an actual asset we'll drop live before we are done, and a real roadmap.

01 · Days 1 - 4

Your GTM Teardown

A ranked diagnosis of where your growth is leaking, worst leak first.

Your Brand: Positioning & messaging audit
The Funnel: Lead flow & conversion review
Channel Strength: Channel-by-channel assessment
Scored by impact, not a generic checklist

02 · Days 5 - 11

Your foundation, rebuilt

Your positioning reimagined, and your single highest-leverage asset built & live.

Positioning and core messaging, rebuilt
One high-leverage asset, built & live
Homepage redesign, or landing page, or outbound campaign
Built, not recommended

03 · Days 12 - 14

The 90-day execution plan

The exact sequence to drive pipeline over the next quarter.

The right channels, in the right order
Quarter-by-quarter pipeline targets
All docs board quality & ready to present
Yours whether we continue working together or not

Why this is different

Consultants hand you decks. I give you assets & a hard plan to execute your GTMs.

You leave the Pilot with your positioning fixed, a real asset live, and a 90-day plan you can start running the next day. Everything is built by a 5x CMO/VP and 4X SaaS founder. No junior account manager. No email games.

The offer

$4,995

14 days. Delivered personally by Hannon Brett.

The full $4,995 credits toward your first month if you continue working with us. Offer holds for 30 days.

Ranked GTM teardown & growth-leak report
Positioning & core messaging, rebuilt
One highest-leverage growth asset, built & live
A 90-day GTM plan, yours to keep regardless

$4,995. Credited in full toward your first month if we keep working together.

What comes after

Finish the Pilot. Then put a 5x CMO/VP and a complete GTM motion AI-native engine on your number.

Most founders finish the Pilot and want the plan run for them. That is the retainer: the 90-day plan you just built, executed end to end by a 5x CMO directing an AI system that does the work of a full team. Live across 6+ core channels in 30 days. This is where a fixed foundation turns into pipeline that compounds.

We execute your 90-day planThe exact sequence from your Pilot, run for you. No re-briefing, no ramp, no telephone game. We already know your business.

A full marketing engine, live in 30 daysSenior strategy plus AI execution across 6+ channels, for less than the cost of one mid-level hire.

Pipeline that compoundsEvery channel feeds the next. The work you see in the Pilot is the first turn of a flywheel built to drive revenue quarter after quarter.

Your engine, across 6+ core channels

SEO, GEO & AEOPaid Ads & SocialPPCEmailContentOrganic SocialAnd more...

1,458%MQL growth, Series D SaaS

154%of a quarter's pipeline target

Start with the Pilot

I have founded four startups myself, so I have sat exactly where you are: the board wants pipeline, there is no marketing leader, and it all lands on you. The Pilot is the system I wish I had every one of those times. That is why I built The Zulu Method.

Before you book

Straight answers

Who is this for?

Series A and early B B2B SaaS and tech founders who own marketing themselves and have no senior marketing leader in seat.

What if I do not continue after the Pilot?

You keep everything. The messaging, the asset, the 90-day plan. No retainer, no obligation. You are out $4,995 and well ahead of where you started.

Is 14 days enough to matter?

For the foundation, yes. Positioning, messaging, and one built asset are the pieces that move first and feed every channel after. The slower channels are what the 90-day plan and the retainer are for.