A personalized proposal for CoreStory

Anand, before you hire a Senior Director of Marketing, look at the math.

Your Senior Director, Strategic Marketing posting wants someone who operates as both strategist and hands-on contributor, shaping CoreStory's market position while producing the messaging, analyst story, and enablement themselves.

That spread is a department's job, not one hire's. This page is the counter-offer: The Zulu Method, an AI-native marketing department, live in 30 days.

Read the resume Read the cover letter See the Pilot

The real math of the Senior Director role you posted

Your posting doesn't list a salary, so this uses a $200,000 market estimate for a Senior Director of Marketing at a company your size, adds a standard 1.40x for benefits, payroll tax, and overhead, and compares the annual total against our Growth plan.

Side by side, per year

The same job, costed two ways: hiring a Senior Director, Strategic Marketing versus the full department that replaces it.

Option A · Hiring a Senior Director, Strategic Marketing
Base salary (market estimate, none listed in your posting)$200,000
Benefits, payroll tax, overhead (the standard 1.40x)+ $80,000
Total cost, per year$280,000
~5 months until the hire is fully productive
1-2 channels realistically run well
Salary, equity, and payroll for as long as they stay
Option B · The Zulu Method, Growth plan
Plan price, per month$9,995
Multiplied by 12 monthsx 12
Total cost, per year$119,940
30 days until every channel is live and producing
your 5 most strategic channels, senior-run, all senior-run, from day one
Month-to-month. No salary, no equity, cancel any time
$280,000 (Option A)
− $119,940 (Option B)
$160,100 saved every year, 57% less

And how fast each one starts producing

Same twelve months, side by side. The bars show where the time actually goes.

Option A: Hiring a Senior Director, Strategic Marketing~5 months before pipeline
Hire
Ramp
Producing
Option B: The Zulu Method30 days before pipeline
Onboard
Producing
Hire: sourcing, interviews, offer, and their notice period. Roughly 3-4 months at this level.
Ramp: onboarding, learning the product and buyer, first campaigns. Salary is being paid, pipeline is not arriving.
Onboard: we map your ICP and GTM, build the channel systems, and test them with you. 30 days.
Producing: campaigns live across every channel, reviewed with you twice weekly.
$46,700 of that is burn. That's the salary you pay during the hire's ramp, before any pipeline shows up. With The Zulu Method there is no ramp to pay for, because we arrive already built.

Who actually does the work

Three layers, and only one of them is me. This is what separates us from an AI tool and from a traditional agency.

CMO and VP-level overwatch
That is me. Strategy, positioning, vision, and direction setting, plus senior judgment on what we run and why.
A dedicated Sr. Marketing Manager
At least 12 years of experience, almost full time on your account, running the day to day. This is essentially the person you are trying to hire, without the search, the salary, or the equity.
The AI-native system
Our engine executes every channel in your plan at the same time, at a volume and consistency one person cannot reach no matter how good they are.

What the department does that one hire can't

The dollars are only half the argument. This is the other half.

5 Sr-Run Channels
vs the 1-2 one hire can run well
Live In 30 Days
no hiring cycle, no ramp
CMO + Sr. Manager
my overwatch, plus a dedicated 12+ year operator on your day to day
Month-To-Month
no salary, no equity, never locked-in

The short version

I'm Hannon Brett, a 5x VP of Marketing/CMO with 20+ years of B2B SaaS go-to-market experience. I applied to your posting directly, which is an unusual way to reach out, but it respects your time more than a cold email.

I bring The Zulu Method, an AI-native marketing department, with me, in three layers. My CMO and VP-level overwatch on strategy, positioning, and direction. A dedicated Sr. Marketing Manager with at least 12 years of experience, almost full time on your account and running the day to day, which is essentially the person you are trying to hire. And our AI-native system executing your 5 most strategic core marketing channels, senior-run, covering strategic marketing, executive messaging, analyst relations, and category positioning for enterprise AI software. Much more power than a single hire can ever hope to bring, for less than the fully burdened cost of the role you posted. And when you're ready to scale past 5, our Marketing Team plan gives you 10+ channels to choose from.

And we go live across all channels in just 30 days, instead of the 3 to 6 month gamble on hiring and ramping internally.

Core competencies

Enterprise B2B Marketing Strategy · Product Marketing · Executive Messaging · Analyst Relations (Gartner, Forrester, IDC) · Category Strategy · Competitive Positioning · Sales Enablement · Thought Leadership · Technical Product Translation · Developer Audience Marketing · Partner Marketing · Market Research · SEO/GEO · AI Strategy & Leadership · AI Automation · AI-Native Go-To-Market · Holistic AI Transformation

The track record

VP Marketing & Partnerships, 8020 ConsultingJul 2024 - Jul 2025
Engaged to scale a local LA brand into a nationwide contender, rebuilt brand, content, social and ABM motion on a limited budget.
  • Completely redesigned the brand: strategic narrative, positioning, voice and tone, messaging, and digital presence across all channels.
  • Generated approximately 200 high-quality MQLs, over 10x the previous run-rate, accounting for 11%+ of all revenue generated within the first 10 months.
VP of GTM & Marketing, CisiveJun 2023 - Jun 2024
Recruited to build the company's first holistic GTM and Revenue Marketing ecosystem across 3 brands.
  • Drove a 2,192% increase in high-intent inbound MQLs (24 to 550 per quarter), delivering $30M in influenced pipeline and $6M in attributed revenue.
  • Rebuilt the GTM and sales techstack into an enterprise, exit-ready platform. Led and grew a small, inherited team of 4 into a 15-person team.
VP of Marketing, Integrate.io & DreamFactoryJan 2022 - Jun 2023
Built a PE fund's first formal Revenue Marketing platform, defining and relaunching two brands.
  • Established an SEO and content playbook that drove 6M+ inbound monthly views and average first or second page SERP ranking for 15 top keywords, accounting for 41% of inbound SQOs.
  • Delivered 287% SQO growth, driving $2.5M+ in new MRR pipeline (159%+ YoY increase).
CMO (Fractional), involve.aiSep 2021 - Jan 2022
Built a formal Marketing Department from scratch, relaunching the company's core strategic narrative and brand.
  • Delivered 117% SQO growth (~200 SQOs), driving almost $10M in new MRR pipeline (+78% QoQ) with ~$400K in new ARR in just 6 months.
  • Architected departmental infrastructure from scratch in under 5 months: strategy, playbooks, 2-week agile sprints, editorial calendar.

The onboarding plan

What the first 30 days look like, before anything goes live.

1 · Meet Your Expert
We map CoreStory's growth vision, ICP, and GTM priorities with you and your team.
2 · Onboarding
We gather your brand, product, and customer data and start building your core channel systems.
3 · Beta Testing
Every channel is tested and reviewed with you before anything goes live.
4 · Launch & Monitor
Campaigns launch across your core channels with twice-weekly performance reviews and continuous optimization.

The documents

The resume
The full 2-page version: track record, core competencies, and the complete cost math for the position you posted. Opens in a new tab.
Read the resume
The cover letter
One page on why an AI-native marketing department beats the hire, written for you, not a hiring pipeline.
Read the letter

The Zulu Method

See the engine before you decide. 15 minutes.

We'll walk through exactly how The Zulu Method would run CoreStory's marketing: the channels, the AI systems, and the senior team behind them.

Prefer to see it work first? The Pilot is a one-month GTM foundation build: your funnel torn down and ranked, positioning and messaging rebuilt, one asset shipped live, and a 90-day plan. $4,995, credited in full toward any plan.

Ranked teardownPositioning + messagingOne asset, live90-day plan

Book 15 Minutes See the Pilot One month. 4 deliverables. Zero fluff.
Base salary of $200,000 is an estimate (no salary listed in the posting) from market data for Senior Director of Marketing roles at comparable companies. Fully burdened cost uses a standard 1.40x multiplier (benefits, payroll tax, overhead). All figures per The Zulu Method's published cost model. This page is private and not indexed.