Anand, before you hire a Senior Director of Marketing, look at the math.
Your Senior Director, Strategic Marketing posting wants someone who operates as both strategist and hands-on contributor, shaping CoreStory's market position while producing the messaging, analyst story, and enablement themselves.
That spread is a department's job, not one hire's. This page is the counter-offer: The Zulu Method, an AI-native marketing department, live in 30 days.
The real math of the position you posted
Using an estimated $200,000 base for your Senior Director, Strategic Marketing posting (no salary listed), a standard 1.40x fully-burdened multiplier, against our Growth plan at $9,995/month.
The short version
I'm Hannon Brett, a 5x VP of Marketing/CMO with 20+ years of B2B SaaS go-to-market experience. I applied to your posting directly, which is an unusual way to reach out, but it respects your time more than a cold email.
I bring The Zulu Method, an AI-native marketing department, with me. You get a 5x VP/CMO to help harden your strategy and vision, a dedicated Sr. Marketing Manager, and 5 senior-run core marketing channels covering strategic marketing, executive messaging, analyst relations, and category positioning for enterprise AI software. Much more power than a single hire can ever hope to bring, for less than the fully burdened cost of the role you posted. And when you're ready to scale past 5 channels, our Marketing Team plan gives you your pick of 10.
And we go live across all channels in just 30 days, instead of the 3 to 6 month gamble on hiring and ramping internally.
Core competencies
Enterprise B2B Marketing Strategy · Product Marketing · Executive Messaging · Analyst Relations (Gartner, Forrester, IDC) · Category Strategy · Competitive Positioning · Sales Enablement · Thought Leadership · Technical Product Translation · Developer Audience Marketing · Partner Marketing · Market Research · SEO/GEO · AI Strategy & Leadership · AI Automation · AI-Native Go-To-Market · Holistic AI Transformation
The track record
- Completely redesigned the brand: strategic narrative, positioning, voice and tone, messaging, and digital presence across all channels.
- Generated approximately 200 high-quality MQLs, over 10x the previous run-rate, accounting for 11%+ of all revenue generated within the first 10 months.
- Drove a 2,192% increase in high-intent inbound MQLs (24 to 550 per quarter), delivering $30M in influenced pipeline and $6M in attributed revenue.
- Rebuilt the GTM and sales techstack into an enterprise, exit-ready platform. Led and grew a small, inherited team of 4 into a 15-person team.
- Established an SEO and content playbook that drove 6M+ inbound monthly views and average first or second page SERP ranking for 15 top keywords, accounting for 41% of inbound SQOs.
- Delivered 287% SQO growth, driving $2.5M+ in new MRR pipeline (159%+ YoY increase).
- Delivered 117% SQO growth (~200 SQOs), driving almost $10M in new MRR pipeline (+78% QoQ) with ~$400K in new ARR in just 6 months.
- Architected departmental infrastructure from scratch in under 5 months: strategy, playbooks, 2-week agile sprints, editorial calendar.
The onboarding plan
The documents
The Zulu Method
See the engine before you decide. 15 minutes.
We'll walk through exactly how The Zulu Method would run CoreStory's marketing: the channels, the AI systems, and the senior team behind them. Prefer to see it work first? The Pilot is a 3-week GTM foundation build: your funnel torn down and ranked, positioning and messaging rebuilt, one asset shipped live, and a 90-day plan. $4,995, credited in full toward any plan.