117
pages tracked
43
clicks · 28d
3,891
impressions · 28d
1,339
sessions · 28d
1/15
beachhead queries in top 10
Google index composition · 117 pages
Beachhead page standing
Content inventory
117 pages · GSC 2026-06-05 → 2026-07-03By Google index state
| Submitted and indexed | 61 |
| Discovered - currently not indexed | 40 |
| URL is unknown to Google | 14 |
| Duplicate without user-selected canonical | 1 |
| Excluded by ‘noindex’ tag | 1 |
By content type
| blog post | 70 |
| site page | 30 |
| landing page | 17 |
LLM answer-engine visibility
Not instrumented yet
This section will track whether ChatGPT, Perplexity, and Google AI Overviews cite TZM for the beachhead buyer questions, checked each refresh. Literal per-product checks need a browser-automation path still under investigation; no paid tracker (Profound, Otterly) is in the budget right now.
What to build or fix next
3Do now: request indexing (free, takes 2 minutes each)
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Do now
Google state: "URL is unknown to Google". Already earning some impressions, worth pushing.GSC > URL Inspection > Request Indexing
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Do now
Google state: "URL is unknown to Google". Already earning some impressions, worth pushing.GSC > URL Inspection > Request Indexing
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Do now
Google state: "Discovered - currently not indexed". Already earning some impressions, worth pushing.GSC > URL Inspection > Request Indexing
4This week: strengthen pages a competitor already beats us on
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This week
Not in top results for "fractional cmo cost saas". Kalungi holds #2. Competitor URL: https://www.kalungi.com/blog/how-much-does-a-fractional-cmo-cost.weak-authority SERP = beatable. "Fractional CMO vs AI-native agency vs first hire: cost + outcome comparison" positions TZM inside the buying decision while ranking for the cost query.
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This week
Not in top results for "b2b demand generation strategy". Directive holds #8. Competitor URL: https://directiveconsulting.com/resources/saas-demand-generation-strategy/.a founder-budget version incumbents ignore, with the channel sequencing that works before you have a team.
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This week
Not in top results for "saas ltv cac ratio benchmark 2026". First Page Sage holds #6. Competitor URL: n/a.authoritative unit-economics guide + interactive LTV:CAC calculator; low SERP authority means TZM can plausibly outrank the current pages.
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This week
Not in top results for "b2b saas conversion rate benchmarks by channel". First Page Sage holds #1. Competitor URL: https://firstpagesage.com/seo-blog/b2b-saas-funnel-conversion-benchmarks-fc/.two strong incumbents = harder, so win on freshness + include AI-search referral conversion (a 2026 angle the older pages lack) + an interactive "grade your funnel" element.
8This week: wide-open queries, nobody ranks yet
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This week
Not in top results for "b2b saas customer acquisition cost", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
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This week
Not in top results for "go to market strategy for startups", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
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This week
Not in top results for "saas marketing metrics", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
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This week
Not in top results for "how to structure b2b marketing team", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
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This week
Not in top results for "series a startup marketing plan", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
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This week
Not in top results for "how much should a saas startup spend on marketing", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
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This week
Not in top results for "outsourced marketing department", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
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This week
Not in top results for "when to hire a marketing team startup", but no named competitor is either. Open field, likely an indexing/authority timing issue rather than a content gap.Confirm indexed, add internal links from higher-traffic pages, be patient on a new domain.
1Monitor: we're already on page 1, defend the spot
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Monitor
Ranking #1 for "how to get pipeline with no marketing team". No named competitor in the top results.Monitor position; add fresh internal links if it slips.
3Backlog: unbuilt opportunities
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Backlog
ai growth agency"ai growth agency" ~117 impr, pos 27Parked commercial-agency-term opportunity, better suited to a landing page than a founder-angle blog. Revisit if bandwidth opens.
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Backlog
affordable ai marketing agency b2b saas"affordable ai marketing agencies for b2b under $50000"Parked commercial-agency-term opportunity, better suited to a landing page than a founder-angle blog. Revisit if bandwidth opens.
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Backlog
ai optimization agency"ai optimization agency" ~18 impr, pos 15-17Parked commercial-agency-term opportunity, better suited to a landing page than a founder-angle blog. Revisit if bandwidth opens.
Keyword placement vs. named competitors
15 target queries| Page | Target query | Us | Best competitor |
|---|---|---|---|
| first-marketing-hire-vs-agency-series-a | when to hire a marketing team startup | — | none ranked |
| saas-marketing-budget-by-funding-stage | how much should a saas startup spend on marketing | — | none ranked |
| saas-ltv-cac-ratio-benchmarks | saas ltv cac ratio benchmark 2026 | — | First Page Sage #6 |
| b2b-saas-cac-benchmarks-by-stage | b2b saas customer acquisition cost | — | none ranked |
| fractional-cmo-vs-agency-vs-first-hire-cost | fractional cmo cost saas | — | Kalungi #2 |
| structure-marketing-series-a-no-team | how to structure b2b marketing team | — | none ranked |
| saas-marketing-attribution-dark-funnel | saas marketing attribution | — | Powered by Search #3 |
| b2b-demand-generation-series-a-budget | b2b demand generation strategy | — | Directive #8 |
| gtm-strategy-series-a-b2b-saas | go to market strategy for startups | — | none ranked |
| saas-seo-timeline-how-long | how long does saas seo take to work | — | none ranked |
| saas-marketing-metrics-board-deck | saas marketing metrics | — | none ranked |
| b2b-saas-conversion-rate-benchmarks | b2b saas conversion rate benchmarks by channel | — | First Page Sage #1 |
| first-90-days-marketing-after-series-a | series a startup marketing plan | — | none ranked |
| no-marketing-team-how-to-get-pipeline | how to get pipeline with no marketing team | #1 | none ranked |
| outsourced-marketing-department-for-startups | outsourced marketing department | — | none ranked |
Live snapshot Jul 6, 2026, 8:11 AM. Point-in-time read, not a trend, until a few refreshes accumulate. "—" = not in top results.
Competitor skyscraper map
| Our page | Type | Competitor targeted | Why it fits our ICP |
|---|---|---|---|
| First marketing hire vs agency: the Series A decision | skyscraper | Kalungi | THIS IS TZM'S CORE WEDGE. Buyer is a funded founder with no team deciding how to get pipeline. Highest strategic value on the list. |
| SaaS marketing budget by funding stage (Seed to Series B) | skyscraper | Powered by Search, Kalungi | the exact week-one question a funded founder with a fresh raise and a board asks. Extremely high commercial intent, precedes an agency hire. |
| SaaS LTV:CAC ratio benchmarks and how to fix a bad one | skyscraper | greenfield · no direct competitor | the single most board-scrutinized marketing metric for a funded startup deciding whether to pour raise money into growth. |
| B2B SaaS CAC benchmarks by stage and channel (2026) | skyscraper | First Page Sage, Powered by Search | founders benchmark CAC to answer "are my unit economics healthy enough to scale spend?" A board-report question. |
| Fractional CMO cost vs agency vs first hire (funded startup) | skyscraper | Kalungi | a founder with no marketing leader chooses between fractional CMO / agency / first hire. TZM competes directly in that set. |
| How to structure marketing at a Series A with no team yet | skyscraper | Refine Labs | a founder standing up a marketing function from zero needs a concrete who-to-hire-vs-outsource-at-$1-5M-ARR model, which their evergreen framework never gets concrete about. |
| SaaS marketing attribution without enterprise tooling | skyscraper | Refine Labs | a funded founder demands to know "is my marketing spend working?" The accountability question behind every agency renewal. |
| B2B demand generation for a Series A on a real budget | skyscraper | Directive, Powered by Search | "I have a raise and need pipeline fast" is the literal TZM buyer. Directive's content assumes enterprise budgets/teams. |
| Go-to-market strategy for a Series A B2B SaaS | skyscraper | no agency ranks; Stripe / HBS / Antler / Zendesk own the head term. Attack the specific variant. | foundational query for a founder post-raise defining how to reach customers. |
| How long SaaS SEO actually takes to work | skyscraper | no major agency owns the timeline query (page 1 = small shops: Discovered Labs, Monolit, SmartClick). First Page Sage's 7-month-break-even stat is cited everywhere but they don't own this query. | a founder deciding whether to invest in SEO/content needs the payback timeline before committing budget. Objection-handling content that pre-sells patience. |
| The marketing metrics for your board deck (Series A/B SaaS) | skyscraper | no agency ranks; LinkedIn / NetSuite / Maxio / Stripe / HubSpot own the head term. | a founder needs to know which marketing metrics to put in the board deck. |
| B2B SaaS funnel conversion benchmarks by channel (2026) | skyscraper | Powered by Search, First Page Sage | founders benchmark their funnel to find the leak; precedes a CRO/agency engagement. |
| Your first 90 days of marketing after a Series A | greenfield | greenfield · no direct competitor | dead-center beachhead: funded, no team, board wants pipeline, doesn't know where to start |
| The board wants pipeline and you have no marketing team. What now? | greenfield | greenfield · no direct competitor | names the exact pain moment; funnels to the AI-native-permanent-replacement answer |
| The outsourced marketing department for funded startups | greenfield | greenfield · no direct competitor | names our category; commercial intent from founders who need a function but not a full hire slate |
Backlog · parked opportunities
| Opportunity | Note |
|---|---|
| ai growth agency | "ai growth agency" ~117 impr, pos 27 |
| affordable ai marketing agency b2b saas | "affordable ai marketing agencies for b2b under $50000" |
| ai optimization agency | "ai optimization agency" ~18 impr, pos 15-17 |