How The Zulu Method helped a B2B services startup close 11 deals in the first week & book $2.79M a year in projected revenue in its first month.
Noble had an amazing industry first offer but no GTM engine to scale it.
In 60 days, The Zulu Method became Noble's entire marketing & pre-sales function.
In its first month, Noble had 55X the inbound leads, 11 deals closed in the first week, & $2.79M/year in deals booked.
Honestly, we're shocked. The Zulu Method took us to market and started scaling us in just 60 days. We closed a company record 11 deals in just the first week, including the biggest deal in our history.
Zulu refreshed our brand, rebuilt our website & funnel, stood up HubSpot from scratch, and not only launched our entire marketing & sales engine, but started scaling it too.
If you're a founder trying to get to market and scale your business, you'd be crazy not to talk to Zulu before wasting a bunch of your precious time & runway.
Big campaign results came in hours, not quarters
- 2 hours
High-quality MQLs started pouring in just 2 hours after outbound kickoff.
- Day 1
One of the first leads became the biggest deal in Noble's history.
- Week 1
11 deals closed in the first week alone, a company record.
Inbound high-intent MQLs, running total
Website leads in HubSpot (form leads & calls to the site's phone number), by week, 17 Sept to 16 Oct 2026.
Three strategies turned a strong offer into a record month
Strategies that will scale any founder-led startup that needs to drive pipeline.
Systems > vendors
When one expert team builds the brand, website & funnel, outbound, & StackOps, all strategies and campaigns drive pipeline.
Speed is the strategy
Every critical workstream ran quickly & in parallel, so Noble was fully in market within 60 days instead of in a quarter or two.
Build sales a system
Connect pre-sales to outbound in a dynamic system so every rep follows a strategy and execution process every day.
Two growth engines, built in parallel & run through a single system
We didn't just run random campaigns. We architected a complete, nationwide go-to-market process & system, so in & outbound fed each other from day one.
Demand generation: a nationwide outreach system
- A repeatable, scalable playbook that launches market by market, coast to coast.
- Multi-touch, multi-channel outreach: Paid ads, direct mail, dial & SMS, email, PR, & LinkedIn outreach in one coordinated overlapping cadence.
- ICP Targets researched & scored before launch, so reps start with the best possible fits.
- A daily strategy & plan for every rep, with rules that protect every exclusive territory.
Demand creation: an always-on inbound engine
- SEO, GEO, & AEO, so Noble always shows up high in Google and all AI answers.
- Content & lead magnets that add value & answer the questions shop owners actually ask.
- Organic socials aimed at engaging shop owners & homeowners in every launch market.
- Getting proof already: a 42% share of voice in AI answers on homeowner questions, against 25% for the nearest competitor.
Both engines feed one HubSpot-based rev gen system
Outbound reaches the top shops first. Inbound catches every other owner who hears about it & goes looking. HubSpot records every touch, MQL, & deal in one place, so sales works one pipeline.
Same company, same offering, totally new GTM engine
Inbound leads
Time to a working GTM engine
Speed to lead, in working time
Monthly return on ad spend
Google now shows Noble 6.3X as often as it did before the new site
In the latest 30 days, Noble appeared in Google results 1,733 times, up from 274 in the old site's last 30 days. In HubSpot's AI visibility tool, Noble's visibility in AI answers more than doubled in a week, to 25.83%.
Times Noble appeared in Google results, by week
Aug17
24
31
7
Sept14
21
28
5
Oct
Noble's visibility in AI answers, in HubSpot's AI tool
- ChatGPT now names Noble on 35% of the tracked questions, & Gemini on 37.5%.
- 16 of 36 AI answers cite Noble's website.
HubSpot AEO, 7 to 14 Oct 2026. Citations: 12 questions put to ChatGPT, Perplexity, & Gemini on 18 Oct 2026.
Google Search Console: the old site's last 30 days (10 Aug to 8 Sept) against the latest 30 days (17 Sept to 16 Oct 2026); the chart shows every week from 10 Aug to 5 Oct. Website leads from HubSpot (form leads & calls to the site's phone number), 17 Sept to 16 Oct 2026. AI answers: HubSpot AEO, 7 to 14 Oct 2026, & 12 questions put to ChatGPT, Perplexity, & Gemini on 18 Oct 2026.
About the client
Noble offers the industry's first lifetime HVAC warranty
Noble Administration Network partners with one residential HVAC retailer per territory and gives that retailer an offer no competitor can match: a lifetime warranty on every system it installs. Delivered & managed from a 3-sided SaaS platform.
An industry first offer that nobody could find
For an offer this strong, most of the market simply didn't know Noble existed.
No marketing leader
No one fully owned all of GTM yet, and there was no time or budget to hire & ramp a complete team.
A core brand & website
The website had positioning, funnel, & tracking gaps, and no social profiles were built yet.
Sales was hungry & hunting
A nascent sales process disconnected from marketing meant nobody knew what was working.
Too good to be true
A lifetime HVAC warranty was seen as 'too good to be true'. Trust had to be established quickly.
The full marketing & pre-sales motion, built as one GTM system
Eight critical workstreams ran at once, under one team & strategy, instead of multiple AI tools and vendors all in different silos & across many timelines.
- 1
CMO STRATEGY
Complete GTM strategy, sprints, weekly recaps & performance reporting.
- 2
BRAND REFRESH
New positioning, voice, & visual identity built around a single clear promise.
- 3
WEBSITE & FUNNEL
The entire site & funnel was rebuilt in HubSpot, everything tracked.
- 4
SOCIAL PLATFORMS
Branded profiles on six platforms, with content being published weekly on each.
- 5
STACKOPS & PRE-SALES
CRM, pipelines, routing, templates, e-sign agreements, & sales reports.
- 6
TARGETED RESEARCH
Every ICP target in each market researched, scored, & fully enriched for outbound.
- 8
DEMAND CREATION
SEO/GEO/AEO optimization, content, paid & organic socials.
- 7
DEMAND CAPTURE
Direct mail, calls/SMS, email, in-person, & LinkedIn in one coordinated cadence.
Leadership always sees everything, without chasing
We run Noble's marketing the way a leading 5-10 person in-house team would, on a fixed rhythm with everything in writing and outcomes constantly reported.
Weekly recaps
What shipped, what it produced, and what comes next.
Sprint ceremonies
Planning, a review, a retro and every detailed task on a shared board.
Monthly reviews
Campaign outcomes & cross-channel performance.
Quarterly Report
Performance recaps and strategy & direction review.
Big results arrived in just the first week
Noble went from 4 inbound leads in 5 months to 44 MQLs in its first month with the Zulu engine, & closed a record 25 deals in one month, worth $2.79M.
The founders were blown away. They never imagined they'd come this far, this fast. The Zulu engine built this for them.
deals closed in just the first week, a company record
a year in deals from just the first month of the outbound engine.
Driven across 25 deals from the GTM engine's multi-channel inbound & outbound strategy.
Lead flow
more inbound leads
monthly return on ad spend
Speed
to first touch on a new lead, down from 18 hours
to launch & start scaling the entire GTM engine
Search & AI visibility
more often in Google results in the latest 30 days
searches in Google's top 10, up from just 9
share of voice in AI answers to homeowner questions
Measured in HubSpot's AI visibility tool on 27 Sept 2026.
Up next
Huge upside still lies ahead: multiple, ongoing national waves & new ABM campaigns are up next.
Results came in hours & one month later site visitors are up 5X
The first panel shows how fast each result arrived. The second compares the engine's latest 30 days with the old site, before the new Zulu GTM engine.
How fast each result arrived
- 2 hours
High-quality MQLs started booking 2 hours after outbound kickoff.
- Week 1
Noble closed a record 11 deals in the first week.
- 60 days
The entire GTM engine was built & launched in 60 days.
- 6 days
North Carolina & North Florida brought in 26 leads in their first 6 days, more than the 15 St. Louis brought in during its whole first month.
- $56
Each North Carolina & North Florida lead cost $56, down from $187 in St. Louis.
Leads from HubSpot: North Carolina & North Florida 12 to 17 Oct, St. Louis 14 Sept to 13 Oct 2026. Cost per lead: Meta ad spend divided by HubSpot leads, from each campaign's launch through 16 Oct 2026.
The latest 30 days against the old site
more people visited Noble's website
Google Analytics
website leads in the latest 30 days, against 4 in the old site's last 5 months
HubSpot: 42 form leads & 2 calls to the site's phone number
more searches where Noble shows up in Google
Google Search Console
more often in Google results
Google Search Console
more searches where Noble ranks in Google's top 10
Google Search Console
more new monthly revenue: 25 deals in the first month, against 5 shops signed
HubSpot & Dropbox Sign
Old site, last 30 days: 10 Aug to 8 Sept 2026. Old site, last 5 months: the 4 inbound leads before the new site launched on 9 Sept 2026. Latest 30 days: 17 Sept to 16 Oct 2026. Visitors from Google Analytics; Google searches, results, & top 10 searches from Google Search Console; form leads & calls to the site's phone number from HubSpot; revenue in deals from HubSpot & Dropbox Sign, 14 Sept to 18 Oct 2026. Every figure read on 18 Oct 2026.
You get a full marketing & pre-sales team... without having to hire one
No marketing hires to ramp
We become your entire GTM function from week one, instead of a 3-6 month, $300,000 search for a single leader.
A full GTM motion, not 1-2 channels
CMO-level strategy, branding, website & funnel, demand creation & capture, StackOps all built together, so that they work together.
Live in weeks, not quarters
Noble was built, launched, & already scaling in just 60 days, then closed 25 deals worth a projected $2.79M in its first month.
Total outcome transparency
Sprints & weekly reporting mean you always see the process & the outcomes, with the focus always on pipeline & revenue.
Want the same engine aggressively scaling your business in just 60 days?
Book a call, and let's talk about what your first 60 days will look like.
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