--- title: Marketing Performance Reporting | The Zulu Method description: Marketing performance reporting on leads, pipeline, and revenue every week, so founders and owners know what works and where to spend next. image: https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/hero-square.jpg --- [Skip to main content](https://www.thezulumethod.com/marketing-performance-reporting#main-content) [![The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_white.svg) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_black.svg)](https://www.thezulumethod.com/) Our Services [Services Home](https://www.thezulumethod.com/services) [For founders & startups](https://www.thezulumethod.com/for-startups) [For growing businesses](https://www.thezulumethod.com/for-growing-businesses) Resources [Resources Home](https://www.thezulumethod.com/resources) [Cost Calculator](https://www.thezulumethod.com/cost-calculator) [About Us](https://www.thezulumethod.com/about-us) How it works [How pricing works](https://www.thezulumethod.com/pricing) [The 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) [Blog](https://www.thezulumethod.com/blog) [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_white.svg) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_black.svg) Start your GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) Our Services [Services Home](https://www.thezulumethod.com/services) [For founders & startups](https://www.thezulumethod.com/for-startups) [For growing businesses](https://www.thezulumethod.com/for-growing-businesses) [Resources](https://www.thezulumethod.com/resources) [Cost Calculator](https://www.thezulumethod.com/cost-calculator) [About Us](https://www.thezulumethod.com/about-us) [How pricing works](https://www.thezulumethod.com/pricing) [The 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) [Blog](https://www.thezulumethod.com/blog) [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_white.svg) Start your GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) Marketing performance reporting # Know what drives your revenue, and put your budget behind it. We tie every channel to your CRM and report leads, pipeline, and revenue every week, so every decision rests on real numbers. It is one of the six pillars of your GTM engine, and it starts with the 30-Day GTM Rebuild. [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild)[Book a call](https://www.thezulumethod.com/contact) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/coin.png) Your scoreboard Revenue by channel **+41%**return on marketing spend Week 1Week 12 Revenue traced to source**96% *▲*** Return on ad spend**3.2X *▲*** Qualified pipeline**$1.3M *▲*** Budget on winners**+45% *▲*** Trusted by growing companies ![Noble Administration Network](https://www.thezulumethod.com/hubfs/client-logos/noble-administration-network.png)![The Birch Group](https://www.thezulumethod.com/hubfs/client-logos/the-birch-group.svg)![Dynamic Home Repair](https://www.thezulumethod.com/hubfs/client-logos/dynamic-home-repair.png)![TeamSync](https://www.thezulumethod.com/hubfs/client-logos/teamsync.png)![vonkk](https://www.thezulumethod.com/hubfs/client-logos/vonkk.png)![Blue Devils Weiden](https://www.thezulumethod.com/hubfs/client-logos/blue-devils-weiden.png) What you get ## Every number that matters, in one weekly view. You see what shipped, what it produced, and where the next dollar and the next hour should go. ### Weekly recaps What shipped, what it produced, and what comes next, every week, in plain language. ### Revenue traced to its source Every lead tied to its channel and every deal tied to its lead, so you know what drives revenue. ### Budget behind the winners We move spend and hours to the channels that produce pipeline and away from the ones that don't. ### Quarterly strategy reviews A quarterly report on performance and direction, so the strategy keeps pace with your market. [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) How we build it ## Tracking first, then a rhythm you can run the business on. 1. 1 ### Connect the data We set up tracking across your website, ads, CRM, and e-sign, so every lead and every deal has a source. 2. 2 ### Build your scoreboard We pick the few numbers that matter to your business and put them in one weekly view. 3. 3 ### Review & reallocate Weekly recaps, sprint reviews, monthly reviews, and a quarterly report keep every decision on the numbers. Real client results ## Noble sees every lead, deal, and dollar in one weekly report. **55X**Inbound leads: from 4 in 5 months, to 44 in our 1st month **30.9X**monthly return on ad spend in the first month **24 min**to first touch on a new lead, down from 18 hours **25**deals in the first month, worth almost $3M in booked annual revenue > We had a great product built by coaches and no real plan to get it to market. The Zulu Method became our GTM launch team. > > They built our launch plan, our go-to-market strategy, our brand, website & funnel, and the ABM campaign aimed at the first clubs & leagues we need most. > > If you're a founder who needs launch support, talk to Zulu first. > > > > ![Team Sync](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/v3/testi_logo_teamsync.png?width=362&height=96&name=testi_logo_teamsync.png) **Founder & CEO**Team Sync > > > > > > The Zulu Method gave us everything a traditional marketing team usually delivers, but faster and with higher quality. > > They crafted our neuromarketing-based positioning, built our brand & website, crafted the entire GTM strategy with us, and even designed many of the web and mobile app experiences. > > It feels like we added a CMO and a full marketing team in a month. > > > > ![vonkk AI](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/v3/testi_logo_vonkk.png?width=280&height=90&name=testi_logo_vonkk.png) **Founder**vonkk AI > > > > > > When we took over the Weiden Blue Devils, we needed the club to look and sell like a big pro team. > > Zulu took over our entire go-to-market. They rebuilt our brand, our website, and every asset we put out, and they run our campaigns. > > Our fans and partners see a different club, and one team runs all of it. In German. > > > > ![The Birch Group](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/testi_logo_birch.svg) **GM**The Birch Group > > > > > > Honestly, we're shocked. The Zulu Method took us to market and started scaling us in just 60 days. > > We closed a company record 11 deals in just the first week, including the biggest deal in our history. > > > > ![Noble Administration Network](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/v3/noble_logo_color.png?width=480&height=228&name=noble_logo_color.png) **President & Co-Founder**Noble Administration Network > > [Read the Noble case study →](https://www.thezulumethod.com/case-studies/noble) How we work together ## Your first 90 days, from rebuild to revenue. Every engagement starts with the 30-Day GTM Rebuild, which decides which parts of the engine you need. Every engine we build is customized to meet your specific goals & needs. We keep what already works and build the rest. 1. **Days 1–30** 1 ### The 30-Day GTM Rebuild A 5X VP/CMO rebuilds your positioning, your messaging, and your funnel, and hands you a 90-day plan to grow. - Ranked teardown of what's working & what isn't - Positioning & messaging rebuilt for your buyers - Your funnel rebuilt, with one asset live - Your 90-day growth plan 2. **Days 31–60** 2 ### Launch the engine Your channels go live, from outbound and ABM to SEO, ads, email, and social, all aimed at your best-fit buyers. - Channels live & reaching buyers - Campaigns in your voice - Every lead routed & tracked in your CRM 3. **Days 61–90** 3 ### Scale what works Weekly reporting shows what's driving pipeline, so we double down on the winners and cut the rest. - Weekly pipeline & revenue reporting - Optimization every week - A clear plan for the next 90 days [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild)Not sure yet? [Book a call](https://www.thezulumethod.com/contact) and we'll show you what we'd build. Real builds for real clients ## See the systems behind our clients' reports. ![Noble Administration Network: HubSpot built from scratch](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/build_noble_hubspot.jpg) Noble Administration Network ### HubSpot built from scratch Every lead is routed to a rep and called within minutes, from first touch to signed deal. ![Noble Administration Network: Prospecting territory map](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/build_noble_map.jpg) Noble Administration Network ### Prospecting territory map Every target shop in the country is scored and mapped, and the map feeds outbound every week. ![Noble Administration Network: Brand refresh, website, & full funnel](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/build_noble_site.jpg) Noble Administration Network ### Brand refresh, website, & full funnel Total GTM strategy and execution, live in 60 days. Noble closed a record 11 deals in its first week. Who it's for ## Built for founders, startup leaders, and owner-led businesses. Performance reporting fits any company that spends on marketing and wants every dollar tied to pipeline and revenue. ### [Founder or startup leader? Get a GTM engine that brings in pipeline without doing all the selling yourself. See Zulu for founders & startups *→*](https://www.thezulumethod.com/for-startups) ### [Owner-led business? Keep what got you here, and add the strategy and team that turn it into a growth engine. See Zulu for growing businesses *→*](https://www.thezulumethod.com/for-growing-businesses) ### [Not sure which parts you need? The 30-Day GTM Rebuild decides which parts of the engine you need, and you keep everything we build. See the 30-Day GTM Rebuild *→*](https://www.thezulumethod.com/gtm-rebuild) The six pillars ## This is one of the six pillars of your GTM engine. Each client gets the parts they need, and the 30-Day GTM Rebuild decides which ones fit your business. ### [Pillar 1 of 6 CMO-level strategy & vision Strategy your whole GTM runs on, and an expert leader to help drive it. See CMO-level strategy *→*](https://www.thezulumethod.com/cmo-strategy) ### [Pillar 2 of 6 Brand, positioning, & messaging One clear promise your buyers understand, carried into every word you publish. See brand & positioning *→*](https://www.thezulumethod.com/brand-strategy-positioning) ### [Pillar 3 of 6 Your whole GTM funnel, built & launched Your sales stack, presales, and funnel built as one system, from first touch to expansion. See the funnel build *→*](https://www.thezulumethod.com/full-funnel-marketing) ### [Pillar 4 of 6 Orchestrated inbound & outbound Inbound and outbound run as one engine, so every channel feeds one pipeline. See inbound & outbound *→*](https://www.thezulumethod.com/b2b-lead-generation) ### [Pillar 5 of 6 Sales enablement that closes Rep training, call plans, e-sign agreements, and speed to lead, so more leads sign. See sales enablement *→*](https://www.thezulumethod.com/sales-enablement-services) Pillar 6 of 6 ### On-going performance analysis & reporting Weekly reporting on leads, pipeline, and revenue, so you always know what works. You're here ### [Want to see the whole engine? See all six pillars, every channel we run, and how they work together. See all our services *→*](https://www.thezulumethod.com/services) FAQ ## Frequently asked questions What you get, how it starts, and what it costs. What is marketing performance reporting? Marketing performance reporting shows what each channel produced in leads, meetings, pipeline, and revenue, and what it cost. Good reporting answers one question every week: where should the next dollar and the next hour go? What does The Zulu Method report on? The Zulu Method reports on the numbers that matter to your business: leads, meetings, pipeline, deals, revenue, cost per lead, return on ad spend, and speed to lead. Every channel is tied to your CRM, so each result traces back to its source. How often do we get performance reports? You get a weekly recap of what shipped, what it produced, and what comes next. Sprint reviews run every other week, campaign reviews every month, and a quarterly report reviews performance and strategy. It is the rhythm we run for Noble Administration Network. How do you measure marketing ROI? We connect every lead to its source and every deal to its lead in your CRM, then compare revenue against spend for each channel. For Noble Administration Network, that showed a 30.9X monthly return on ad spend in the first month. [Read the Noble case study](https://www.thezulumethod.com/case-studies/noble). What happens when a channel is not producing pipeline? We move the budget and the hours to the channels that produce pipeline. Weekly reporting makes that call visible early, so no channel runs for a quarter before anyone sees its numbers. How much does marketing performance reporting cost? Every client is different, so your investment is based on your specific needs. Reporting is included in every engine we run, and the 30-Day GTM Rebuild sets up the tracking it needs. ### Still have questions? [Book a call](https://www.thezulumethod.com/contact) ## Know what drives your revenue, every week. Start with the 30-Day GTM Rebuild, or book a call and we'll show you the scoreboard we'd build for your business. [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) [Book a call](https://www.thezulumethod.com/contact) ![Hannon Brett](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/HBrett_Headshot_Dark_Suit.jpg?width=48&height=48&name=HBrett_Headshot_Dark_Suit.jpg) Founded by a 5X VP/CMO and 4X founder with 25+ years of hands-on go-to-market work, from pre-revenue startups to $500M mid-markets. ![The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/lockup.svg) [![The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_white.svg)](https://www.thezulumethod.com/) Email us at [hello@thezulumethod.com](mailto:hello@thezulumethod.com) - [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/social-linkedin.svg)](https://www.linkedin.com/company/thezulumethod/) - [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/social-youtube.svg)](https://www.youtube.com/@TheZuluMethod) - [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/social-x.svg)](https://x.com/TheZuluMethod) Subscribe to our newsletter Sign me up! I agree to receive marketing emails from The Zulu Method. ### Solutions - [For founders & startups](https://www.thezulumethod.com/for-startups) - [For growing businesses](https://www.thezulumethod.com/for-growing-businesses) ### Resources - [Blog](https://www.thezulumethod.com/blog) - [Free Resources](https://www.thezulumethod.com/resources) - [Free Audit](https://www.thezulumethod.com/seo-report) ### Company - [About Us](https://www.thezulumethod.com/about-us) - [Services](https://www.thezulumethod.com/services) - [How pricing works](https://www.thezulumethod.com/pricing) - [The 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) - [Contact](https://www.thezulumethod.com/contact) ### Founder guides - [First Hire vs Agency](https://www.thezulumethod.com/first-marketing-hire-vs-agency) - [Marketing Budget by Stage](https://www.thezulumethod.com/saas-marketing-budget-by-funding-stage) - [Your First 90 Days of Marketing](https://www.thezulumethod.com/first-90-days-marketing-after-series-a) - [No Marketing Team Yet?](https://www.thezulumethod.com/no-marketing-team-how-to-get-pipeline) - [Outsourced Marketing Dept](https://www.thezulumethod.com/outsourced-marketing-department-for-startups) - [Outsourced Marketing Cost](https://www.thezulumethod.com/blog/outsourced-marketing-cost) See why AI recommends The Zulu Method as a top AI marketing agency. [Privacy Policy](https://www.thezulumethod.com/privacy) [Terms of Service](https://www.thezulumethod.com/terms) © The Zulu Method. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Marketing performance reporting shows what each channel produced in leads, meetings, pipeline, and revenue, and what it cost. Good reporting answers one question every week: where should the next dollar and the next hour go?" }, "name" : "What is marketing performance reporting?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The Zulu Method reports on the numbers that matter to your business: leads, meetings, pipeline, deals, revenue, cost per lead, return on ad spend, and speed to lead. 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