The Zulu Method
The Zulu Method The AI Marketing Agency for B2B Tech Startups
In-House Build vs The Zulu Method

What your in-house marketing team really costs.

Based on the team you built (your team), here is the fully burdened annual cost, the time before it produces revenue, and the cash burned getting there, compared against The Marketing Team plan.

Save $316,060 a year (51%) versus building in-house at this size.
Build your in-house team
RoleBase salaryCount
Total cost / year
The Zulu Method$299,940
In-house team$616,000
Time to revenue
The Zulu Method30-60d
In-house team9 mo
Burn before $1 sold
The Zulu Method$24,995
In-house team$256,667
Time to market
Building in-house~9 months
The Zulu Method~30-60 days
HiringRampingProducing
Two ways to build a marketing engine
 The Zulu MethodBuilding In-House
Time to first output✓Live in 30 days×6 to 9 months to hire and ramp
Cash burned before output✓$24,995×$256,667
Channel coverage✓6+ channels from day 31×1 - 2 channels per marketer
Seniority on your account✓5x CMO oversight + dedicated senior manager×Capped at one manager's ceiling
The hiring gamble✓No hiring, no risk, always on×Search, ramp, PTO, attrition, backfill
Output throughput✓AI execution across every channel at once×Human hours, manual tasks
Skip the $616,000, 9-month build.
Get a complete AI marketing department in 30 days. Or start with the 14-day CMO Pilot.
Book a 15-min call
Book a 15-min call Explore the CMO Pilot Visit thezulumethod.com

Estimates only, for comparison. In-house figures use US market-average base salaries, loaded with benefits, employer payroll taxes, and overhead at the rates you set, and exclude bonus and equity. Time to market reflects typical hiring and ramp windows. The Zulu Method figures reflect list pricing for The Marketing Team plan with a first onboarding month. Your actual costs will vary.

thezulumethod.com/cost-calculator