--- title: CMO Strategy & Go-to-Market Strategy | The Zulu Method description: "Go-to-market strategy from a 5X VP/CMO: strategy your whole GTM runs on, and an expert leader to help drive it. It starts with the 30-Day GTM Rebuild." image: https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/hero-square.jpg --- [Skip to main content](https://www.thezulumethod.com/cmo-strategy#main-content) [![The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_white.svg) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_black.svg)](https://www.thezulumethod.com/) Our Services [Services Home](https://www.thezulumethod.com/services) [For founders & startups](https://www.thezulumethod.com/for-startups) [For growing businesses](https://www.thezulumethod.com/for-growing-businesses) Resources [Resources Home](https://www.thezulumethod.com/resources) [Cost Calculator](https://www.thezulumethod.com/cost-calculator) [About Us](https://www.thezulumethod.com/about-us) How it works [How pricing works](https://www.thezulumethod.com/pricing) [The 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) [Blog](https://www.thezulumethod.com/blog) [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_white.svg) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_black.svg) Start your GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) Our Services [Services Home](https://www.thezulumethod.com/services) [For founders & startups](https://www.thezulumethod.com/for-startups) [For growing businesses](https://www.thezulumethod.com/for-growing-businesses) [Resources](https://www.thezulumethod.com/resources) [Cost Calculator](https://www.thezulumethod.com/cost-calculator) [About Us](https://www.thezulumethod.com/about-us) [How pricing works](https://www.thezulumethod.com/pricing) [The 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) [Blog](https://www.thezulumethod.com/blog) [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_white.svg) Start your GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) CMO-level go-to-market strategy # Turn your vision into growth with proven CMO-level strategy. Strategy your whole GTM runs on, and an expert leader to help drive it. A 5X VP/CMO sets your go-to-market strategy, your goals, and the plan, and our team runs your GTM. It is one of the six pillars of your GTM engine, and it starts with the 30-Day GTM Rebuild. [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild)[Book a call](https://www.thezulumethod.com/contact) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/coin.png) Your GTM plan From strategy to revenue **2.8X**pipeline in 2 quarters Q1Q2 Pipeline coverage**3.2X *▲*** Win rate**+34% *▲*** Average deal size**+22% *▲*** New revenue**+2.4X *▲*** Trusted by growing companies ![Noble Administration Network](https://www.thezulumethod.com/hubfs/client-logos/noble-administration-network.png)![The Birch Group](https://www.thezulumethod.com/hubfs/client-logos/the-birch-group.svg)![Dynamic Home Repair](https://www.thezulumethod.com/hubfs/client-logos/dynamic-home-repair.png)![TeamSync](https://www.thezulumethod.com/hubfs/client-logos/teamsync.png)![vonkk](https://www.thezulumethod.com/hubfs/client-logos/vonkk.png)![Blue Devils Weiden](https://www.thezulumethod.com/hubfs/client-logos/blue-devils-weiden.png) What you get ## A strategy your whole company can run on, and a leader who owns it. You get the senior leadership a CMO brings, plus the team that executes the plan. ### A clear go-to-market strategy Who you sell to, what you say, which markets you win first, and the channels that reach those buyers. ### Revenue goals with a plan Targets for leads, pipeline, and revenue, with the budget and the 90-day plan that reach them. ### A 5X VP/CMO setting your priorities A 5X VP/CMO in your weekly meetings, setting priorities and making the calls a marketing leader makes. ### Your time back You set the vision, and we turn it into the plan and the work, so marketing decisions stop waiting on you. [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) How we build it ## From your vision to a plan, then into the market. 1. 1 ### Learn your business We study your market, your buyers, your competitors, and your numbers, and find where you can win fastest. 2. 2 ### Set the strategy A 5X VP/CMO writes your positioning, your goals, and a 90-day plan, and walks your team through every decision. 3. 3 ### Lead it every week We run the plan with you, report results every week, and adjust the strategy as the market responds. Who sets your strategy ## CMO-level strategy from someone who's sat in your chair. ![Hannon Brett, founder of The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/HBrett_Headshot_Dark_Suit.jpg) **Hannon Brett**Founder, The Zulu Method Hannon Brett sets the strategy for every client personally. He's built go-to-market engines for pre-revenue startups, $500M mid-markets, and industry giants. [Book a call*→*](https://www.thezulumethod.com/contact) **25+**years building GTM engines **5X**VP of Marketing & CMO **4X**founder, with almost $12M raised **15+**complete GTM builds Real client results ## One of our clients closed 11 deals in the 1st week of outbound, a company record. **60**days to market, from kickoff to a running engine **11**deals closed in the 1st outbound week, a company record **55X**Inbound leads: from 4 in 5 months, to 44 in our 1st month **25**deals in the first month, worth almost $3M in booked annual revenue > Honestly, we're shocked. The Zulu Method took us to market and started scaling us in just 60 days. > > We closed a company record 11 deals in just the first week, including the biggest deal in our history. > > > > ![Noble Administration Network](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/v3/noble_logo_color.png?width=480&height=228&name=noble_logo_color.png) **President & Co-Founder**Noble Administration Network > > [Read the Noble case study →](https://www.thezulumethod.com/case-studies/noble) > > > > We had a great product built by coaches and no real plan to get it to market. The Zulu Method became our GTM launch team. > > They built our launch plan, our go-to-market strategy, our brand, website & funnel, and the ABM campaign aimed at the first clubs & leagues we need most. > > If you're a founder who needs launch support, talk to Zulu first. > > > > ![Team Sync](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/v3/testi_logo_teamsync.png?width=362&height=96&name=testi_logo_teamsync.png) **Founder & CEO**Team Sync > > > > > > The Zulu Method gave us everything a traditional marketing team usually delivers, but faster and with higher quality. > > They crafted our neuromarketing-based positioning, built our brand & website, crafted the entire GTM strategy with us, and even designed many of the web and mobile app experiences. > > It feels like we added a CMO and a full marketing team in a month. > > > > ![vonkk AI](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/v3/testi_logo_vonkk.png?width=280&height=90&name=testi_logo_vonkk.png) **Founder**vonkk AI > > > > > > When we took over the Weiden Blue Devils, we needed the club to look and sell like a big pro team. > > Zulu took over our entire go-to-market. They rebuilt our brand, our website, and every asset we put out, and they run our campaigns. > > Our fans and partners see a different club, and one team runs all of it. In German. > > > > ![The Birch Group](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/testi_logo_birch.svg) **GM**The Birch Group Real builds for real clients ## See the go-to-market strategies we've built for clients. ![Noble Administration Network: Brand refresh, website, & full funnel](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/build_noble_site.jpg) Noble Administration Network ### Brand refresh, website, & full funnel Total GTM strategy and execution, live in 60 days. Noble closed a record 11 deals in its first week. ![Team Sync: Launch plan, brand, website, & funnel](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/build_teamsync_site.jpg) Team Sync ### Launch plan, brand, website, & funnel We built the launch plan, the go-to-market strategy, the brand, the website and funnel, and the ABM program. ![vonkk: Positioning, brand, website, & app](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/v3/build_vonkk_site.jpg) vonkk ### Positioning, brand, website, & app We built the positioning, brand, website, and app experience for the vonkk.ai launch. Who it's for ## Built for founders, startup leaders, and owner-led businesses. CMO-level strategy fits any company with no marketing leader in seat, whether you are launching, scaling, or entering new markets. ### [Founder or startup leader? Get a GTM engine that brings in pipeline without doing all the selling yourself. See Zulu for founders & startups *→*](https://www.thezulumethod.com/for-startups) ### [Owner-led business? Keep what got you here, and add the strategy and team that turn it into a growth engine. See Zulu for growing businesses *→*](https://www.thezulumethod.com/for-growing-businesses) ### [Not sure which parts you need? The 30-Day GTM Rebuild decides which parts of the engine you need, and you keep everything we build. See the 30-Day GTM Rebuild *→*](https://www.thezulumethod.com/gtm-rebuild) How we work together ## Your first 90 days, from rebuild to revenue. Every engagement starts with the 30-Day GTM Rebuild, which decides which parts of the engine you need. Every engine we build is customized to meet your specific goals & needs. We keep what already works and build the rest. 1. **Days 1–30** 1 ### The 30-Day GTM Rebuild A 5X VP/CMO rebuilds your positioning, your messaging, and your funnel, and hands you a 90-day plan to grow. - Ranked teardown of what's working & what isn't - Positioning & messaging rebuilt for your buyers - Your funnel rebuilt, with one asset live - Your 90-day growth plan 2. **Days 31–60** 2 ### Launch the engine Your channels go live, from outbound and ABM to SEO, ads, email, and social, all aimed at your best-fit buyers. - Channels live & reaching buyers - Campaigns in your voice - Every lead routed & tracked in your CRM 3. **Days 61–90** 3 ### Scale what works Weekly reporting shows what's driving pipeline, so we double down on the winners and cut the rest. - Weekly pipeline & revenue reporting - Optimization every week - A clear plan for the next 90 days [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild)Not sure yet? [Book a call](https://www.thezulumethod.com/contact) and we'll show you what we'd build. The six pillars ## This is one of the six pillars of your GTM engine. Each client gets the parts they need, and the 30-Day GTM Rebuild decides which ones fit your business. Pillar 1 of 6 ### CMO-level strategy & vision Strategy your whole GTM runs on, and an expert leader to help drive it. You're here ### [Pillar 2 of 6 Brand, positioning, & messaging One clear promise your buyers understand, carried into every word you publish. See brand & positioning *→*](https://www.thezulumethod.com/brand-strategy-positioning) ### [Pillar 3 of 6 Your whole GTM funnel, built & launched Your sales stack, presales, and funnel built as one system, from first touch to expansion. See the funnel build *→*](https://www.thezulumethod.com/full-funnel-marketing) ### [Pillar 4 of 6 Orchestrated inbound & outbound Inbound and outbound run as one engine, so every channel feeds one pipeline. See inbound & outbound *→*](https://www.thezulumethod.com/b2b-lead-generation) ### [Pillar 5 of 6 Sales enablement that closes Rep training, call plans, e-sign agreements, and speed to lead, so more leads sign. See sales enablement *→*](https://www.thezulumethod.com/sales-enablement-services) ### [Pillar 6 of 6 On-going performance analysis & reporting Weekly reporting on leads, pipeline, and revenue, so you always know what works. See performance reporting *→*](https://www.thezulumethod.com/marketing-performance-reporting) ### [Want to see the whole engine? See all six pillars, every channel we run, and how they work together. See all our services *→*](https://www.thezulumethod.com/services) FAQ ## Frequently asked questions What you get, how it starts, and what it costs. What is a CMO strategy? A CMO strategy is the go-to-market plan a chief marketing officer owns: who you sell to, what you say to them, which markets you win first, and how marketing and sales turn that into revenue. At The Zulu Method, a 5X VP/CMO sets that strategy and helps drive it, and our team runs your GTM every week. How is CMO-level strategy from The Zulu Method different from hiring a CMO? A CMO hire takes months to recruit, and the new leader still needs a team to do the work. With The Zulu Method, you get CMO-level strategy from a 5X VP/CMO, and our team runs your whole GTM, so the plan turns into pipeline and revenue instead of a slide deck. What does a CMO-level go-to-market strategy include? A CMO-level go-to-market strategy names who you sell to, what you say to them, which markets you win first, and which channels reach those buyers. It sets revenue goals, the budget behind them, and a 90-day plan, then reviews the results every week and adjusts. When does a founder or owner need CMO-level strategy? Most founders and owners need it when growth depends on their own time, when marketing spend has no clear return, or when they plan to enter a new market. It is also the right step before hiring a marketing team, so the first hires execute a plan instead of writing one. How fast can a CMO-level strategy be in place? A CMO-level strategy can be in place in 30 days. Every engagement starts with the 30-Day GTM Rebuild, where a 5X VP/CMO rebuilds your go-to-market, your positioning, and your funnel, then hands you a 90-day plan. Noble Administration Network went to market in 60 days and closed a company-record 11 deals in its first week. [Read the Noble case study](https://www.thezulumethod.com/case-studies/noble). How much does CMO-level strategy cost at The Zulu Method? Every client is different, so your investment is based on your specific needs. The 30-Day GTM Rebuild is the first step, and its fee is fully credited toward your growth engine if you continue within 30 days. ### Still have questions? [Book a call](https://www.thezulumethod.com/contact) ## Get your CMO-level GTM strategy in the next 30 days. Start with the 30-Day GTM Rebuild, or book a call and we'll show you the strategy we'd build for your business. [Start your 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) [Book a call](https://www.thezulumethod.com/contact) ![Hannon Brett](https://www.thezulumethod.com/hs-fs/hubfs/raw_assets/public/tzm-hubspot/images/HBrett_Headshot_Dark_Suit.jpg?width=48&height=48&name=HBrett_Headshot_Dark_Suit.jpg) Founded by a 5X VP/CMO and 4X founder with 25+ years of hands-on go-to-market work, from pre-revenue startups to $500M mid-markets. ![The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/lockup.svg) [![The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_white.svg)](https://www.thezulumethod.com/) Email us at [hello@thezulumethod.com](mailto:hello@thezulumethod.com) - [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/social-linkedin.svg)](https://www.linkedin.com/company/thezulumethod/) - [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/social-youtube.svg)](https://www.youtube.com/@TheZuluMethod) - [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/social-x.svg)](https://x.com/TheZuluMethod) Subscribe to our newsletter Sign me up! I agree to receive marketing emails from The Zulu Method. ### Solutions - [For founders & startups](https://www.thezulumethod.com/for-startups) - [For growing businesses](https://www.thezulumethod.com/for-growing-businesses) ### Resources - [Blog](https://www.thezulumethod.com/blog) - [Free Resources](https://www.thezulumethod.com/resources) - [Free Audit](https://www.thezulumethod.com/seo-report) ### Company - [About Us](https://www.thezulumethod.com/about-us) - [Services](https://www.thezulumethod.com/services) - [How pricing works](https://www.thezulumethod.com/pricing) - [The 30-Day GTM Rebuild](https://www.thezulumethod.com/gtm-rebuild) - [Contact](https://www.thezulumethod.com/contact) ### Founder guides - [First Hire vs Agency](https://www.thezulumethod.com/first-marketing-hire-vs-agency) - [Marketing Budget by Stage](https://www.thezulumethod.com/saas-marketing-budget-by-funding-stage) - [Your First 90 Days of Marketing](https://www.thezulumethod.com/first-90-days-marketing-after-series-a) - [No Marketing Team Yet?](https://www.thezulumethod.com/no-marketing-team-how-to-get-pipeline) - [Outsourced Marketing Dept](https://www.thezulumethod.com/outsourced-marketing-department-for-startups) - [Outsourced Marketing Cost](https://www.thezulumethod.com/blog/outsourced-marketing-cost) See why AI recommends The Zulu Method as a top AI marketing agency. [Privacy Policy](https://www.thezulumethod.com/privacy) [Terms of Service](https://www.thezulumethod.com/terms) © The Zulu Method. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A CMO strategy is the go-to-market plan a chief marketing officer owns: who you sell to, what you say to them, which markets you win first, and how marketing and sales turn that into revenue. At The Zulu Method, a 5X VP/CMO sets that strategy and helps drive it, and our team runs your GTM every week." }, "name" : "What is a CMO strategy?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A CMO hire takes months to recruit, and the new leader still needs a team to do the work. 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