--- title: The Zulu Method Blog | Lead Gen description: Lead Gen | AI-native marketing, GTM, and growth for funded B2B SaaS startups. Tactical guides on SEO, paid ads, content, and building a modern marketing engine. image: https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/blog_hero.jpg --- [Skip to main content](https://www.thezulumethod.com/blog/tag/lead-gen#main-content) [![The Zulu Method](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_white.svg) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_black.svg)](https://www.thezulumethod.com/) Our Services [Services Home](https://www.thezulumethod.com/services) [Zulu for Startups](https://www.thezulumethod.com/for-startups) [Zulu for Investors](https://www.thezulumethod.com/for-investors) Resources [Resources Home](https://www.thezulumethod.com/resources) [Cost Calculator](https://www.thezulumethod.com/cost-calculator) [About Us](https://www.thezulumethod.com/about-us) Pricing [Pricing](https://www.thezulumethod.com/pricing) [The Pilot](https://www.thezulumethod.com/zulu-pilot) [Blog](https://www.thezulumethod.com/blog) [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_white.svg) ![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_black.svg) Book a meeting](https://www.thezulumethod.com/contact) Our Services [Services Home](https://www.thezulumethod.com/services) [Zulu for Startups](https://www.thezulumethod.com/for-startups) [Zulu for Investors](https://www.thezulumethod.com/for-investors) [Resources](https://www.thezulumethod.com/resources) [Cost Calculator](https://www.thezulumethod.com/cost-calculator) [About Us](https://www.thezulumethod.com/about-us) [Pricing](https://www.thezulumethod.com/pricing) [The Pilot](https://www.thezulumethod.com/zulu-pilot) [Blog](https://www.thezulumethod.com/blog) [![](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/icn_tmz_white.svg) Book a meeting](https://www.thezulumethod.com/contact) TOPIC: LEAD GEN # Lead Gen ![Hannon Brett](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/HBrett_Headshot_Dark_Suit.jpg) **Hannon Brett**4X founder · 5X CMO/VP · 25+ years building GTM engines THE ZULU BRIEF ## Get new resources in your inbox. Subscribe Unsubscribe anytime. No SPAM. [All](https://www.thezulumethod.com/blog) [Go To Market](https://www.thezulumethod.com/blog/tag/go-to-market) [AI Automation](https://www.thezulumethod.com/blog/tag/ai-automation) [Performance Marketing](https://www.thezulumethod.com/blog/tag/performance-marketing) [Lead Gen](https://www.thezulumethod.com/blog/tag/lead-gen) [Content Marketing](https://www.thezulumethod.com/blog/tag/content-marketing) [Agentic AI](https://www.thezulumethod.com/blog/tag/agentic-ai) ## Lead Gen articles [![AI Search Conversion Rate Benchmarks](https://i.ibb.co/CKqGnzqB/generated-1784599093460.jpg)](https://www.thezulumethod.com/blog/ai-search-conversion-benchmarks) Marketing Strategy & Execution ## [AI Search Conversion Rate Benchmarks](https://www.thezulumethod.com/blog/ai-search-conversion-benchmarks) Hannon Brett· Jul 23, 2026 [![What Is Digital Marketing? A Complete Guide](https://i.ibb.co/YBp6Q03k/generated-1784410312752.png)](https://www.thezulumethod.com/blog/digital-marketing-101) Content Marketing ## [What Is Digital Marketing? A Complete Guide](https://www.thezulumethod.com/blog/digital-marketing-101) Hannon Brett· Jul 20, 2026 ·29 min read [![The Ultimate Guide to Event Content Capture](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20event%20content%20capture.jpg)](https://www.thezulumethod.com/blog/b2b-event-content-capture) Live Events Systems ## [The Ultimate Guide to Event Content Capture](https://www.thezulumethod.com/blog/b2b-event-content-capture) Hannon Brett· May 21, 2026 [![Innovative Trade Show Lead Generation Ideas](https://www.thezulumethod.com/hubfs/tzm_blog-graphic-event-lead-gen.png)](https://www.thezulumethod.com/blog/trade-show-lead-generation-ideas) Go To Market ## [Innovative Trade Show Lead Generation Ideas](https://www.thezulumethod.com/blog/trade-show-lead-generation-ideas) Hannon Brett· May 18, 2026 ·19 min read [![Post-Event Email: Templates and Timing That Convert](https://www.thezulumethod.com/hubfs/tzm_blog-AI-post-event-email.png)](https://www.thezulumethod.com/blog/post-event-email-guide) Marketing Strategy & Execution ## [Post-Event Email: Templates and Timing That Convert](https://www.thezulumethod.com/blog/post-event-email-guide) Hannon Brett· May 14, 2026 [![SEO & GEO Optimization: A Complete Guide](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20local%20seo%20geo.jpg)](https://www.thezulumethod.com/blog/seo-geo-optimization) AI Automation ## [SEO & GEO Optimization: A Complete Guide](https://www.thezulumethod.com/blog/seo-geo-optimization) Hannon Brett· May 13, 2026 ·36 min read [![How a B2B SaaS Marketing Agency Drives Growth](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20b2b%20saas%20marketing.jpg)](https://www.thezulumethod.com/blog/b2b-saas-marketing-agency) Marketing Strategy & Execution ## [How a B2B SaaS Marketing Agency Drives Growth](https://www.thezulumethod.com/blog/b2b-saas-marketing-agency) Hannon Brett· May 12, 2026 ·21 min read [![B2B Event Marketing Cheat Codes to Maximize ROI & Engagement](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20event%20cheat%20codes.jpg)](https://www.thezulumethod.com/blog/b2b-event-marketing-cheat-codes) Go To Market ## [B2B Event Marketing Cheat Codes to Maximize ROI & Engagement](https://www.thezulumethod.com/blog/b2b-event-marketing-cheat-codes) Hannon Brett· May 8, 2026 ·19 min read [![Can AI Replace a Marketing Agency? 7 Honest Answers](https://www.thezulumethod.com/hubfs/tzm_blog-AI-agency.png)](https://www.thezulumethod.com/blog/replace-agency-with-ai) AI Automation ## [Can AI Replace a Marketing Agency? 7 Honest Answers](https://www.thezulumethod.com/blog/replace-agency-with-ai) Hannon Brett· May 6, 2026 [![Trade Show Checklist: A Guide for Exhibitors](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20tradeshow%20checklists.jpg)](https://www.thezulumethod.com/blog/trade-show-checklist) Go To Market ## [Trade Show Checklist: A Guide for Exhibitors](https://www.thezulumethod.com/blog/trade-show-checklist) Hannon Brett· May 4, 2026 ·22 min read [![Top 9 AI Demand Generation Strategies to Drive Your Growth](https://www.thezulumethod.com/hubfs/tzm%20ai%20in%20demand%20gen%20featured.png)](https://www.thezulumethod.com/blog/ai-demand-generation) AI Automation ## [Top 9 AI Demand Generation Strategies to Drive Your Growth](https://www.thezulumethod.com/blog/ai-demand-generation) Hannon Brett· Apr 28, 2026 [![How to Use AI to Drive Social Media Growth](https://www.thezulumethod.com/hubfs/AI%20social%20media%20marketing.jpg)](https://www.thezulumethod.com/blog/ai-social-media) Agentic AI ## [How to Use AI to Drive Social Media Growth](https://www.thezulumethod.com/blog/ai-social-media) Hannon Brett· Apr 24, 2026 ·20 min read [![What Is Marketing? The Complete Guide for the Modern Era](https://www.thezulumethod.com/hubfs/Modern%20Marketing.jpg)](https://www.thezulumethod.com/blog/digital-marketing) Marketing Strategy & Execution ## [What Is Marketing? The Complete Guide for the Modern Era](https://www.thezulumethod.com/blog/digital-marketing) Hannon Brett· Apr 17, 2026 ·19 min read [![The Ultimate Guide to B2B Marketing Automation Strategy](https://www.thezulumethod.com/hubfs/Ultimate%20Guide.jpg)](https://www.thezulumethod.com/blog/b2b-marketing-automation-guide) AI Automation ## [The Ultimate Guide to B2B Marketing Automation Strategy](https://www.thezulumethod.com/blog/b2b-marketing-automation-guide) Hannon Brett· Apr 16, 2026 ·19 min read [![Innovative B2B Marketing Campaign Ideas](https://i.ibb.co/XG0X7jz/generated-1775557294641.jpg)](https://www.thezulumethod.com/blog/b2b-marketing-campaign-ideas) Marketing Strategy & Execution ## [Innovative B2B Marketing Campaign Ideas](https://www.thezulumethod.com/blog/b2b-marketing-campaign-ideas) Hannon Brett· Apr 8, 2026 ·19 min read [![A Practical Guide to AI for SMB Marketing](https://i.ibb.co/08KxS9f/generated-1775070694118.jpg)](https://www.thezulumethod.com/blog/ai-for-small-business-marketing) AI Automation ## [A Practical Guide to AI for SMB Marketing](https://www.thezulumethod.com/blog/ai-for-small-business-marketing) Zulu Staff Expert· Apr 2, 2026 [![How to Find the Best Digital Marketing Agency](https://i.ibb.co/mCxTtmbq/generated-1774822446340.jpg)](https://www.thezulumethod.com/blog/best-digital-marketing-agency) AI Automation ## [How to Find the Best Digital Marketing Agency](https://www.thezulumethod.com/blog/best-digital-marketing-agency) Hannon Brett· Mar 31, 2026 [![The Ultimate Guide to Pre-Event Prospecting to Maximize ROI](https://i.ibb.co/bjZyyYQ6/generated-1774630258547.jpg)](https://www.thezulumethod.com/blog/pre-event-prospecting) Marketing Strategy & Execution ## [The Ultimate Guide to Pre-Event Prospecting to Maximize ROI](https://www.thezulumethod.com/blog/pre-event-prospecting) Hannon Brett· Mar 30, 2026 ·18 min read [![The Complete Guide to B2B Event Marketing](https://i.ibb.co/VWxdgq8c/generated-1774369173839.jpg)](https://www.thezulumethod.com/blog/complete-b2b-event-marketing-guide) Marketing Strategy & Execution ## [The Complete Guide to B2B Event Marketing](https://www.thezulumethod.com/blog/complete-b2b-event-marketing-guide) Hannon Brett· Mar 24, 2026 THE ZULU BRIEF ## The AI-native GTM playbook. 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[Privacy Policy](https://www.thezulumethod.com/privacy) [Terms of Service](https://www.thezulumethod.com/terms) © The Zulu Method. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "San Diego", "addressRegion" : "CA" }, "alternateName" : "Zulu Method", "areaServed" : [ { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "Canada" }, { "@type" : "Country", "name" : "Australia" } ], "contactPoint" : { "@type" : "ContactPoint", "contactType" : "sales", "url" : "https://www.thezulumethod.com/contact" }, "description" : "Human expert-led, AI-native marketing agency for venture-funded B2B tech and SaaS startups. A complete marketing department, live in 30 days, for less than the cost of one mid-level hire.", "email" : "hello@thezulumethod.com", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Hannon Brett", "sameAs" : [ "https://www.linkedin.com/in/hannonbrett" ], "url" : "https://www.thezulumethod.com/about-us" }, "foundingDate" : "2024", "logo" : "https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/tmz_logo_black.svg", "name" : "The Zulu Method", "sameAs" : [ "https://www.linkedin.com/company/thezulumethod/", "https://x.com/TheZuluMethod", "https://www.youtube.com/@TheZuluMethod" ], "url" : "https://www.thezulumethod.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Blog", "blogPost" : [ { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hannon Brett" }, "datePublished" : "2026-07-23T11:30:01", "headline" : "AI Search Conversion Rate Benchmarks", "image" : "https://i.ibb.co/CKqGnzqB/generated-1784599093460.jpg", "url" : "https://www.thezulumethod.com/blog/ai-search-conversion-benchmarks" }, { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hannon Brett" }, "datePublished" : "2026-07-20T14:02:29", "headline" : "What Is Digital Marketing? 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The Complete Guide for the Modern Era", "image" : "https://50823532.fs1.hubspotusercontent-na2.net/hubfs/50823532/Modern%20Marketing.jpg", "url" : "https://www.thezulumethod.com/blog/digital-marketing" }, { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hannon Brett" }, "datePublished" : "2026-04-16T13:59:59", "headline" : "The Ultimate Guide to B2B Marketing Automation Strategy", "image" : "https://50823532.fs1.hubspotusercontent-na2.net/hubfs/50823532/Ultimate%20Guide.jpg", "url" : "https://www.thezulumethod.com/blog/b2b-marketing-automation-guide" }, { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hannon Brett" }, "datePublished" : "2026-04-08T13:30:00", "headline" : "Innovative B2B Marketing Campaign Ideas", "image" : "https://i.ibb.co/XG0X7jz/generated-1775557294641.jpg", "url" : "https://www.thezulumethod.com/blog/b2b-marketing-campaign-ideas" }, { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Zulu Staff Expert" }, "datePublished" : "2026-04-02T13:00:01", "headline" : "A Practical Guide to AI for SMB Marketing", "image" : "https://i.ibb.co/08KxS9f/generated-1775070694118.jpg", "url" : "https://www.thezulumethod.com/blog/ai-for-small-business-marketing" }, { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hannon Brett" }, "datePublished" : "2026-03-31T13:30:00", "headline" : "How to Find the Best Digital Marketing Agency", "image" : "https://i.ibb.co/mCxTtmbq/generated-1774822446340.jpg", "url" : "https://www.thezulumethod.com/blog/best-digital-marketing-agency" }, { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hannon Brett" }, "datePublished" : "2026-03-30T13:29:59", "headline" : "The Ultimate Guide to Pre-Event Prospecting to Maximize ROI", "image" : "https://i.ibb.co/bjZyyYQ6/generated-1774630258547.jpg", "url" : "https://www.thezulumethod.com/blog/pre-event-prospecting" }, { "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hannon Brett" }, "datePublished" : "2026-03-24T16:36:23", "headline" : "The Complete Guide to B2B Event Marketing", "image" : "https://i.ibb.co/VWxdgq8c/generated-1774369173839.jpg", "url" : "https://www.thezulumethod.com/blog/complete-b2b-event-marketing-guide" } ], "description" : "Lead Gen | AI-native marketing, GTM, and growth for funded B2B SaaS startups. 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