---
title: The Zulu Method Blog | Go To Market
description: Go To Market | AI-native marketing, GTM, and growth for funded B2B SaaS startups. Tactical guides on SEO, paid ads, content, and building a modern marketing engine.
image: https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/blog_hero.jpg
---

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TOPIC: GO TO MARKET

# Go To Market

![Hannon Brett](https://www.thezulumethod.com/hubfs/raw_assets/public/tzm-hubspot/images/HBrett_Headshot_Dark_Suit.jpg)

**Hannon Brett**4X founder · 5X CMO/VP · 25+ years building GTM engines

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[All](https://www.thezulumethod.com/blog) [Go To Market](https://www.thezulumethod.com/blog/tag/go-to-market) [AI Automation](https://www.thezulumethod.com/blog/tag/ai-automation) [Performance Marketing](https://www.thezulumethod.com/blog/tag/performance-marketing) [Lead Gen](https://www.thezulumethod.com/blog/tag/lead-gen) [Content Marketing](https://www.thezulumethod.com/blog/tag/content-marketing) [Agentic AI](https://www.thezulumethod.com/blog/tag/agentic-ai)

## Go To Market articles

[![How to Prove Marketing ROI to the Board With Numbers That Hold Up](https://www.thezulumethod.com/hubfs/blog-heroes/hero_marketing_roi_board-v2.jpg)](https://www.thezulumethod.com/blog/prove-marketing-roi-to-board)

Marketing Strategy & Execution

## [How to Prove Marketing ROI to the Board With Numbers That Hold Up](https://www.thezulumethod.com/blog/prove-marketing-roi-to-board)

Hannon Brett· Sep 18, 2026

[![Series A to Series B Marketing Playbook for B2B SaaS Founders](https://www.thezulumethod.com/hubfs/blog-heroes/hero_series_a_to_b_playbook-v2.jpg)](https://www.thezulumethod.com/blog/series-a-to-series-b-marketing-playbook)

Marketing Strategy & Execution

## [Series A to Series B Marketing Playbook for B2B SaaS Founders](https://www.thezulumethod.com/blog/series-a-to-series-b-marketing-playbook)

Hannon Brett· Sep 18, 2026

[![Best SEO Agencies for Startups: 10 Options Compared](https://www.thezulumethod.com/hubfs/blog-heroes/hero_best_seo_agencies-v2.jpg)](https://www.thezulumethod.com/blog/best-seo-agencies-for-startups)

Marketing Strategy & Execution

## [Best SEO Agencies for Startups: 10 Options Compared](https://www.thezulumethod.com/blog/best-seo-agencies-for-startups)

Hannon Brett· Sep 18, 2026

[![SaaS CAC Payback Period Benchmarks by Stage and ACV (2026)](https://www.thezulumethod.com/hubfs/blog-heroes/hero_cac_payback_benchmarks-v2.jpg)](https://www.thezulumethod.com/blog/saas-cac-payback-period-benchmarks)

Marketing Strategy & Execution

## [SaaS CAC Payback Period Benchmarks by Stage and ACV (2026)](https://www.thezulumethod.com/blog/saas-cac-payback-period-benchmarks)

Hannon Brett· Sep 18, 2026

[![Marketing strategies from series A to B](https://i.ibb.co/RkfQBMn6/generated-1789080939932.jpg)](https://www.thezulumethod.com/blog/how-to-set-marketing-goals-at-series-a)

Marketing Strategy & Execution

## [How to Set Marketing Goals for Series A & B Startups](https://www.thezulumethod.com/blog/how-to-set-marketing-goals-at-series-a)

Hannon Brett· Sep 11, 2026

[![The Real Outsourced Marketing Cost: A Guide for Smart Budgets](https://i.ibb.co/p9prRRL/generated-1785107900679.jpg)](https://www.thezulumethod.com/blog/outsourced-marketing-cost)

Marketing Strategy & Execution

## [The Real Outsourced Marketing Cost: A Guide for Smart Budgets](https://www.thezulumethod.com/blog/outsourced-marketing-cost)

Hannon Brett· Aug 7, 2026

[![Marketing Consultant vs Agency](https://i.ibb.co/v0j61tH/generated-1785106536737.jpg)](https://www.thezulumethod.com/blog/marketing-consultant-vs-agency)

Marketing Strategy & Execution

## [Marketing Consultant vs Agency](https://www.thezulumethod.com/blog/marketing-consultant-vs-agency)

Hannon Brett· Aug 5, 2026 ·30 min read

[![How to Choose a Series A Marketing Agency](https://i.ibb.co/bRKvL034/generated-1785106095191.jpg)](https://www.thezulumethod.com/blog/marketing-agency-for-series-a-startups)

Marketing Strategy & Execution

## [How to Choose a Series A Marketing Agency](https://www.thezulumethod.com/blog/marketing-agency-for-series-a-startups)

Hannon Brett· Jul 29, 2026

[![B2B SaaS CAC Benchmarks by Stage and Channel (2026)](https://i.ibb.co/CKyJPS1W/generated-1783480800950.jpg)](https://www.thezulumethod.com/blog/b2b-saas-cac-benchmarks)

Marketing Strategy & Execution

## [B2B SaaS CAC Benchmarks by Stage and Channel (2026)](https://www.thezulumethod.com/blog/b2b-saas-cac-benchmarks)

Hannon Brett· Jul 10, 2026

[![B2B Tech Startups Using AI: Real Examples for 2026](https://www.thezulumethod.com/hubfs/blog%20graphic%20startups%20using%20ai.jpg)](https://www.thezulumethod.com/blog/b2b-tech-startups-using-ai)

Go To Market

## [B2B Tech Startups Using AI: Real Examples for 2026](https://www.thezulumethod.com/blog/b2b-tech-startups-using-ai)

Hannon Brett· Jul 1, 2026

[![How B2B SaaS Startups Can Use AI Tools for Explosive Growth](https://i.ibb.co/TMzYdftt/generated-1782247504131.png)](https://www.thezulumethod.com/blog/b2b-saas-startups-and-ai)

Marketing Strategy & Execution

## [How B2B SaaS Startups Can Use AI Tools for Explosive Growth](https://www.thezulumethod.com/blog/b2b-saas-startups-and-ai)

Hannon Brett· Jun 29, 2026

[![Leveraging AI for B2B Startups: A Practical Growth Guide](https://i.ibb.co/VWjcm9Zx/generated-1782247402797.jpg)](https://www.thezulumethod.com/blog/ai-for-b2b-startups)

Go To Market

## [Leveraging AI for B2B Startups: A Practical Growth Guide](https://www.thezulumethod.com/blog/ai-for-b2b-startups)

Hannon Brett· Jun 24, 2026 ·8 min read

[![How to Use AI for Affiliate Marketing](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20affiliate%20marketing.jpg)](https://www.thezulumethod.com/blog/affiliate-marketing-with-ai)

Go To Market

## [How to Use AI for Affiliate Marketing](https://www.thezulumethod.com/blog/affiliate-marketing-with-ai)

Hannon Brett· May 29, 2026 ·6 min read

[![The Definitive Guide to AI for Marketing Courses](https://i.ibb.co/Q7f5CpgC/generated-1779214606796.png)](https://www.thezulumethod.com/blog/ai-for-marketing-courses)

Go To Market

## [The Definitive Guide to AI for Marketing Courses](https://www.thezulumethod.com/blog/ai-for-marketing-courses)

Hannon Brett· May 26, 2026 ·6 min read

[![Innovative Trade Show Lead Generation Ideas](https://www.thezulumethod.com/hubfs/tzm_blog-graphic-event-lead-gen.png)](https://www.thezulumethod.com/blog/trade-show-lead-generation-ideas)

Go To Market

## [Innovative Trade Show Lead Generation Ideas](https://www.thezulumethod.com/blog/trade-show-lead-generation-ideas)

Hannon Brett· May 18, 2026 ·19 min read

[![Post-Event Email: Templates and Timing That Convert](https://www.thezulumethod.com/hubfs/tzm_blog-AI-post-event-email.png)](https://www.thezulumethod.com/blog/post-event-email-guide)

Marketing Strategy & Execution

## [Post-Event Email: Templates and Timing That Convert](https://www.thezulumethod.com/blog/post-event-email-guide)

Hannon Brett· May 14, 2026

[![How a B2B SaaS Marketing Agency Drives Growth](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20b2b%20saas%20marketing.jpg)](https://www.thezulumethod.com/blog/b2b-saas-marketing-agency)

Marketing Strategy & Execution

## [How a B2B SaaS Marketing Agency Drives Growth](https://www.thezulumethod.com/blog/b2b-saas-marketing-agency)

Hannon Brett· May 12, 2026 ·21 min read

[![B2B Event Marketing Cheat Codes to Maximize ROI &amp; Engagement](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20event%20cheat%20codes.jpg)](https://www.thezulumethod.com/blog/b2b-event-marketing-cheat-codes)

Go To Market

## [B2B Event Marketing Cheat Codes to Maximize ROI & Engagement](https://www.thezulumethod.com/blog/b2b-event-marketing-cheat-codes)

Hannon Brett· May 8, 2026 ·19 min read

[![How AI Is Transforming Healthcare Systems](https://www.thezulumethod.com/hubfs/tzm_blog-AI-in-healthcare.png)](https://www.thezulumethod.com/blog/ai-healthcare-systems)

AI Automation

## [How AI Is Transforming Healthcare Systems](https://www.thezulumethod.com/blog/ai-healthcare-systems)

Hannon Brett· May 7, 2026 ·21 min read

[![Can AI Replace a Marketing Agency? 7 Honest Answers](https://www.thezulumethod.com/hubfs/tzm_blog-AI-agency.png)](https://www.thezulumethod.com/blog/replace-agency-with-ai)

AI Automation

## [Can AI Replace a Marketing Agency? 7 Honest Answers](https://www.thezulumethod.com/blog/replace-agency-with-ai)

Hannon Brett· May 6, 2026

[![Trade Show Checklist: A Guide for Exhibitors](https://www.thezulumethod.com/hubfs/tzm%20blog%20graphic%20tradeshow%20checklists.jpg)](https://www.thezulumethod.com/blog/trade-show-checklist)

Go To Market

## [Trade Show Checklist: A Guide for Exhibitors](https://www.thezulumethod.com/blog/trade-show-checklist)

Hannon Brett· May 4, 2026 ·22 min read

[![Top 9 AI Demand Generation Strategies to Drive Your Growth](https://www.thezulumethod.com/hubfs/tzm%20ai%20in%20demand%20gen%20featured.png)](https://www.thezulumethod.com/blog/ai-demand-generation)

AI Automation

## [Top 9 AI Demand Generation Strategies to Drive Your Growth](https://www.thezulumethod.com/blog/ai-demand-generation)

Hannon Brett· Apr 28, 2026

[![The Ultimate Booth Marketing Strategy to Dominate Events](https://www.thezulumethod.com/hubfs/tzm%20ultimate%20booth%20marketing.png)](https://www.thezulumethod.com/blog/ultimate-booth-marketing-strategy)

Marketing Strategy & Execution

## [The Ultimate Booth Marketing Strategy to Dominate Events](https://www.thezulumethod.com/blog/ultimate-booth-marketing-strategy)

Hannon Brett· Apr 21, 2026 ·19 min read

[![Event KPIs: The Definitive Guide to Measuring What Matters](https://i.ibb.co/cKpHzwHH/generated-1775888745857.jpg)](https://www.thezulumethod.com/blog/event-kpi-definitive-guide)

Go To Market

## [Event KPIs: The Definitive Guide to Measuring What Matters](https://www.thezulumethod.com/blog/event-kpi-definitive-guide)

Hannon Brett· Apr 20, 2026

[![What Is Marketing? The Complete Guide for the Modern Era](https://www.thezulumethod.com/hubfs/Modern%20Marketing.jpg)](https://www.thezulumethod.com/blog/digital-marketing)

Marketing Strategy & Execution

## [What Is Marketing? The Complete Guide for the Modern Era](https://www.thezulumethod.com/blog/digital-marketing)

Hannon Brett· Apr 17, 2026 ·19 min read

1 [2](https://www.thezulumethod.com/blog/tag/go-to-market/page/2) [→](https://www.thezulumethod.com/blog/tag/go-to-market/page/2)

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